Monday, 17 November 2008

Innovation in Rotterdam

I am in Rotterdam at the World Food Technology & Innovation Forum. Interesting talks and discussions (though some are a bit too 'foody' to me as more of a generalist). However I know that one often learns from other spheres than your own, so I AM paying attention ... and slowly the lessons are starting to emerge. Key message so far? Open innovation (including others - suppliers, customers, external experts ... in your innovation process) might be scary, might be more expensive - but it gets away from the "If you always think how you always thought, you'll always get what you always got" syndrome.

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