Sometimes businesses gain from unlikely sources and causes - and often from secondary products or services. We know, for example, that the boom in personal computer usage through the 1990s was great for …. makers of printer inks.
Now take the (relentless) growth of Amazon - globally. Who has benefitted most - besides Amazon themselves of course.
Well one beneficiary is the suppliers of packaging materials - Amazon sends our millions of packages daily.
And, of course, all those packages have to be delivered. So, couriers have done very well - as have manufacturers of small/medium vans Sales of small commercial vehicles rose by about 8% in 2019 over 2018 - Amazon being the driving force as small, independent couriers take over last-mile delivery.
So, when scanning the future for new product or service opportunities, be sure to look how you might ride on the back of other emerging companies or sectors.
Can you climb on the shoulders of a new giant?
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