Saturday 16 March 2019

Like an athlete


When running a race, an athlete has to be in peak condition, with no injuries. They also have to be aware of the capabilities of their opponents and set their tactics accordingly (especially for long distance races).

Well, business competition is rather similar. 

A business organisation has to be in peak condition with no significant performance drawbacks. They then must be aware of what their competitors are doing and set out their strategy and tactics accordingly.

So, if the two situations have similarities can one learn from the other? Can the business organisation learn from how the athlete prepares for his/her racing?

The answer is ‘Yes’.

The athlete trains often, to a pre-determined training regime, takes care with diet, makes sure they warm up before activity and cools down after activity.

Now I’ve set the scene .. it’s up to you how you translate those tasks into actions your business could take to ‘train’ for improved competitiveness.

Let’s get ready to win some medals!

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