Ford are selling the productivity of their new trucks ... the technology that allows fleet owners to more effectively track and maintain their vehicles and allows drivers to be more productive.
The technology -from Ford Work Solutions - includes an in-vehicle dashboard system that provides Internet access, an RFID asset-tracking system, a fleet telematics and diagnostic system and a security system.
It used to be power, performance and cost that drove vehicle sales .. now its productivity and a different kind of 'performance'.
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