Saturday, 23 February 2013

You must guard your ownsupply chain

I don't know whether you know about the horsemeat scandal in the UK - where horsemeat has been found in a range of pre-produced 'beef' products but it  does remind us that each of us is responsible for securing our own supply chain - and knowing what goes on within  it.

We can't blame our suppliers, our distributors or the government when something like this happens.  Well, we can try ... but our customers will hold us responsible ... and it is our brand that will suffer.

it takes a long time to build a brand; it takes one scandal - or perceived scandal - to destroy it.

How secure is your supply chain?

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