Saturday, 16 July 2011

Social media bad?

Lots of companies have Intranets - to share information.

May of these are firewalled and isolated from the Internet ... so that employees don't get distracted by Twitter, Facebook, Youtube and so on.

Yes, these social media have a part to play ... in improving communication, contact and commitment ... but perhaps we need 'walled gardens' of social media.

When Toronto law firm Hicks Morley started its own internal social network in 2008, it found that by adopting tools that mimic Facebook, Wikipedia and Twitter within the confines of a corporate firewall that collaboration between employees increased dramatically, and productivity soared.

As the song says "It aint what you do, its the way that you do it. That's what gets results"!

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