What is the problem?

I come across 'productivity' news all the time. Like a recent report from the Australian Department of Resources, Energy and Tourism which suggests that significant investment is needed to improve the productivity of the Australian tourism industry.

The report entitled Tourism Productivity in Australia goes on to say that while gross domestic product statistics reveal tourism has outperformed the economy as a whole in the past year, the productivity of the industry has lagged behind the economy-wide average over the long-term.

But does the industry need new investment, better marketing, less news about floods and cyclones or ...

I'm a productivity guy. But I don't automatically think that because a sector isn't 'pulling its weight', there must be a productivity problem.